aim10x Digital 2024 was a premier virtual event uniting industry leaders to explore the future of digital transformation. Featuring speakers from AB InBev, New Balance, and Nestlé, the event aimed to drive thought leadership, engagement, and strategic insights for supply chain and planning professionals.

Challenge and Approach

While the event had strong brand recognition, the challenge was to increase registrations and ensure high-quality engagement, particularly among enterprise decision-makers. Traditional event marketing tactics alone wouldn’t be enough—aim10x Digital 2024 needed a multi-channel, content-led strategy to effectively reach, educate, and convert its target audience.

To achieve this, I co-developed a strategic content framework that aligned with how supply chain executives research, evaluate, and engage with digital transformation solutions. The promotion plan spanned across LinkedIn organic content, paid ads, and email marketing, ensuring consistent and high-impact outreach at every stage. Key content assets included thought leadership whitepapers, narrative-driven videos, targeted digital advertising, and advocacy-driven social posts, boosting visibility and engagement. By integrating executive advocacy posts and industry influencer amplification, we extended organic reach and positioned the event as a must-attend experience.

Results

The campaign successfully positioned aim10x Digital 2024 as a premier industry event, generating strong engagement from key decision-makers. Through a cohesive content strategy, the messaging remained consistent across videos, blogs, LinkedIn ads, and newsletters, strengthening brand credibility. The event’s high-profile speakers, including Netflix’s ‘Seaspiracy’ Director Ali Tabrizi and ‘14 Peaks’ Mountaineer Nirmal Purja, were seamlessly integrated into the campaign, enhancing its appeal. Additionally, the strategic coordination of content production and marketing assets ensured timely execution, driving sustained audience interaction before, during, and after the event.