To maximize engagement, I developed a trend-driven content approach, blending thought leadership, targeted LinkedIn ads, and high-value content assets such as whitepapers, blogs, and POV decks. The campaign was launched in two waves, with the first wave focusing on brand awareness and lead generation, while the second refined messaging and added updated content for deeper engagement.

Challenge and Approach

Despite the increasing need for RGM solutions, traditional marketing efforts struggled to generate high-quality Marketing Qualified Leads (MQLs) and effectively engage decision-makers. The challenge was to position o9’s RGM expertise as a competitive advantage while ensuring brand consistency across all content formats, including whitepapers, blogs, and paid digital ads.

To break through the noise, I crafted a trend-driven, multi-wave content strategy designed to capture attention and sustain engagement. The first wave focused on thought leadership and lead generation, leveraging high-value assets like the "Time for a Rethink on Trade Promotions" whitepaper, the IPA report on quality brand growth, and a core RGM POV deck. The second wave refined messaging and introduced fresh content, including updated POV decks and in-depth reports to nurture prospects deeper into the funnel. I strategically aligned LinkedIn ads, executive blog content, and email marketing to reinforce key narratives at every touchpoint, ensuring the campaign resonated with decision-makers and sustained momentum over time.

Results

The campaign successfully positioned o9’s RGM solutions as a key driver of revenue growth, increasing both brand awareness and lead generation. Through a cohesive messaging strategy, the content remained consistent across LinkedIn ads, blogs, whitepapers, and email marketing efforts, reinforcing o9’s market authority. The multi-phase rollout helped sustain engagement over time, leading to a steady increase in pipeline growth and high-value MQLs.